5C analysis

The 5C analysis is something all the companies must take into account, because as it's name says it is a very complete analysis of the internal and external aspects of the business. Between the internal aspects we have the company and the collaborators, and in the external aspects we have the customers, the competitors, and the climate.
All this aspects will help you to have a clear idea of what you need to do in order to make your company grow.

In this blog I will make a comparison of the 5C Analysis of a company and a service, in this case Coca cola company and Instituto D'amicis.

Service : Instituto D’amicis A.C.

Product: coca cola

Company:

Coca cola is a company were there are specific number of products, like coca cola classic, coca cola light, coca cola vanilla, coca cola zero, among other products such as Ciel, Nestea, minute maid, tc.

Its known as a company that spreads good messages with their t.v. or radio spots, such as peace messages, that everyone can be a super hero, to enjoy life, be in family, etc.

Because of the variety of their products coca cola sells to all the people, since little kids with minute maid, to adults with coca cola light.

It has a mission not only to be company with a lot of sells, but also to have a really good influence in the people.

Instituto D’amicis is a school that has a mission to form leaders for the world, this by giving them as much tools they can to be prepared for the future.

This service is only for students, since kindergarten to high school.

Collaborators:

Coca cola has a lot of distributors all around the world, so it is really easy to find their products, in the school in little shops, malls, supermarkets, restaurants, etc.

The company is always working in order to have suppliers, because this product has a very high demand. Coca cola has a lot of alliances because a lot of times this company sponsors a lot of events, so it is a way of getting alliances and make a good marketing.

Instituto D’amicis in order to be a good school works together with some programs in order to be better and get good agreements with some universities, such as UDLAP, Universidad Ibero, Universidad Anahuac, etc.

Customers:

Coca cola is one of the biggest companies in the world, is offers a lot of discounts or promotions all year long, in order to make the customers buy, it is also a company that offers a lot of facilities to buy the product, because it is easy to find it.

Coca cola is a company that takes into consideration what is going on in the world in order to sell products, which are going to have a big impact in the society, and also this company applies this in their marketing strategy.

It is really easy to find information abut the company and the products, because coca cola is present in web sites, social networks, events, and in general in the media.

Instituto D’amicis gives you benefits tangible and intangible, because you can’t see education with your eyes, but you can see how the students improve and develop different abilities in different things, it also provide information about the school in the Internet and in magazines or another kind of promotion in order you get to know the school. The prices are always the same no matters, the season, it only changes depending the grade.

Competitors:

Coca cola has a lot of competitors because there are a lot of products, their main or direct competitor in PEPSI, because it is also a soda and is the other biggest company on sodas. But also as an indirect way there are a lot of other big companies of other drinks or food that have a very good position in the market, but Coca cola talking about food is just under starbucks, but as an indirect way with another brands such as Mac, Samsung, MTV, blackberry, among others.

Is has a lot of strengths because of the variety of products but is also true that is not the most healthy product  so many people can't drink it, because it may be harmful and it may cause an addiction.

But other companies have another strengths  for example Mac products combine quality, design, functionality, among other thing; but a weakness may be that it is not accessible for everyone because of their high price.

Instituto D'amicis has as direct competitors all the other schools in Puebla, but their main competitors are Prepa Tecnológico de Monterrey Campues puebla, because this one has the first place, secondly Instituto  D'amicis, then Colegio Americano de Puebla, Insituto Mexicano Madero, Instituto Oriente, among so many others; that is why Insituto D'amicis is in a constant fight in order to be the best positioned school in Puebla.

Climate:

Because of all the products Coca cola has it has no problem with the climate context, because even when it is not as cheap as other products we can see people with all types of economical status buying any kind of product. It also approaches in a very good way the technology in order to spread their marketing strategy.

Instituto D'amicis is one of the most expensive schools in Puebla, that is why a lot of people are not able to afford it, so this makes only one part of the society study there.

As a conclusion, there are more aspects of the 5C analysis that a product can cover than the service; this doesn't mean a product is better than a service, it depends how good it is either the product or the service, and how you accomplish all this aspects.

Sources:

• Instituto D'amicis. (s.f.). Recuperado el 26 de September de 2012, de Instituto D'amicis: http://www.damicis.edu.mx/espanol/index.php
• Prieto, D. (23 de Febrero de 2011). Las 50 Marcas Mejor Posicionadas. Recuperado el 26 de September de 2012, de Socialdente: http://www.socialdente.com/2011/02/23/las-50-marcas-mejor-posicionadas-en-social-media/
• Ranking de las mejores Prepas de Puebla. (24 de April de 2010). Recuperado el 26 de September de 2012, de GOOLВΙĸ: http://goolbik.wordpress.com/2010/04/24/ranking-de-las-mejores-prepas-de-puebla/